Choose Veganism aims to help people transition to a vegan lifestyle and stick to it.

We reach more than 70,000 people each month, mostly in the United Kingdom.

Choose Veganism

Media mentions:

Get in touch:

Email us: [email protected]

We send out a weekly email to our community. It features tips and advice to help you along your vegan journey

Our latest articles:

Here’s what we’ve been writing about lately…

My personal story:

Jenni Fielding

My name’s Jenni and I’m the founder of Choose Veganism.

I didn’t find it easy to go vegan. I failed many, many times before eventually succeeding. Even now, I still make mistakes from time to time!

When I first went vegan, there were zero resources like this one. But, I know that I would have found a site like this to be helpful.

That’s why I started Choose Veganism – So that when you search online for information related to veganism, it’s there for you to find.

I write most of the content on the site with some help from my vegan friend, Aurora.

My vegan journey:

I was brought up eating meat. As a child, I didn’t know a single person who was vegetarian and I’d never even heard of a vegan diet. But deep down I knew that it wasn’t right to harm animals just because they taste nice.

I’ve always been a huge animal lover. I’ve had most pets you can think of including dogs, rabbits, guinea pigs, hamsters, gerbils, fish, chickens and many other different kinds of birds. As a child, I loved to cuddle my pet chickens and hated the thought of eating them.

Becoming vegetarian at eleven years old

I couldn’t get my head around why it was okay to chickens and fish, but not hamsters and guinea pigs. So at the age of eleven, I became a vegetarian.

Despite there being virtually no meat alternatives in the UK in the nineties, and the fact that I suddenly had to learn to cook my own meals at eleven years of age, I found being a vegetarian pretty easy.

I just woke up vegetarian one day and had zero desire to eat meat ever again.

Trying (and failing) to go vegan

My first attempt at going vegan was 15 years ago when I was at university. Looking back, it was so obvious that I wouldn’t last a week!

I didn’t have a clear reason to go vegan, aside from that I fancied giving it a go. I didn’t do any preparation and my fridge was full of cheese, butter and eggs. I had no idea how to cook vegan meals, relying on a student diet of frozen pizzas, packet pasta and sauce and cheese toasties.

I remembered how easy I’d found it was to go vegetarian and naively assumed that going vegan would be just the same.

Over the years, I made many, many attempts to go vegan.

Each time I failed to stick to my vegan diet I’d feed myself with excuses as to why it didn’t matter. I even worked out how much milk a cow produces in its lifetime to try to justify my cheese addiction as just a drop in the ocean.

Succeeding at veganism

For me, the way that I managed to eventually go vegan and stick to it was to give up trying so hard!

It sounds odd, but I found that once I took the pressure off myself to be 100% perfect, the whole thing became more natural. And much easier!

I’d eat vegan wherever possible, but not stress over things that had tiny bits of milk in them. If there was a tin of biscuits going around the office, I’d have one if I craved it. I’d order wine at the bar without Googling which ones were vegan.

Over time, I found that I didn’t want to eat anything that had bits of animals’ bodies in it. And it all became easy.

I’m here to help you go vegan and stay vegan

Of course, everyone’s journey is unique. We must never forget that.

The way that I eventually succeeded at going vegan isn’t for everyone. That’s not the point of my story…

My point is that, while some people will have success overnight, many won’t. And that’s okay!

The purpose of this website is to help people like you go vegan and stick to it.

I do that by writing articles that will:

  • Inspire you to become vegan
  • Help you stick to a vegan lifestyle
  • Educate you about what’s vegan and what’s not
  • Show you the best vegan-friendly products

Choose Veganism is a participant in the Amazon Associates Program and other affiliate advertising programs that are designed to provide a means for sites to earn advertising fees by advertising and linking to them. As an Amazon Associate, I earn from qualifying purchases.