ProGroom vegan-friendly dog shampoo review

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When switching your personal care products to cruelty-free, vegan brands, the shampoo that we use for our pets probably isn’t at the forefront of our minds. But, it certainly makes sense to choose cruelty-free products wherever we can.

I was given the opportunity to test some vegan-certified dog shampoo by ProGroom. I wasn’t paid to write this review, so read on for my honest opinion about whether this vegan-friendly dog shampoo is one that you should buy…

ProGroom Vegan Dog Shampoo

What is ProGroom dog shampoo?

Unlike many other dog shampoos, ProGroom is certified 100% vegan by The Vegan Society. This means that it’s not tested on animals and does not contain any animal-derived ingredients.

ProGroom dog shampoo is made with only natural, organic ingredients such as colloidal oatmeal, aloe vera, neem oil, lavender, jojoba oil and provitamin B5. It has been expertly formulated by an internationally-renowned aromatherapy expert.

Is ProGroom dog shampoo good?

I tested ProGroom dog shampoo on my two dogs – Shelby the Labrador and a JoJo the Lancashire Heeler.

Both dogs are eleven years old, so they can get a little smelly and their fur can be a little dry and rough. So I was keen to see how this shampoo worked for them…

Overall, I was very pleased with this shampoo. It was very easy to dispense thanks to the quality packaging with the pump dispenser. It worked up into a nice lather.

The instructions said to leave it on the skin for ten minutes. I managed that no problem as the dogs were nice and relaxed in the shower with me. However, if I were washing them outside with cold water from the hose I would probably like to skip the wait and get the job done as quickly as possible.

Results from using ProGroom dog shampoo

Once the dogs were dry, I noticed that their fur was incredibly soft! I’d go as far as to say that they feel softer now from using any other shampoo. ProGroom dog shampoo is like a shampoo and conditioner in one!

Since their wash, the dogs don’t smell of anything. The shampoo is very mildly scented, so they don’t have any strong fragrance, but then they also don’t smell like the dirty dogs that they did before.

Honestly, I’d say that the lack of smell is a good thing. My dogs would choose to smell life fox poo if it were down to them, so I’d imagine that dogs’ sensitive noses don’t like to smell like strong chemical scents anyway.

The verdict

I would certainly recommend ProGroom dog shampoo for anyone looking for a cruelty-free and vegan-friendly dog shampoo. It’s easy to use and leaves pets really clean and soft.

The only downside is that the bottle is quite small at 250ml. If you had a very large, long-haired dog, you may only get two or three washes from the bottle. But for smaller or short-haired dogs, it will last much longer and is good value for money.

ProGroom Dog Shampoo

Jenni Fielding

Ease of Use


This cruelty-free dog shampoo leaves pets feeling super soft and squeaky clean


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